About us

HUBB AL-DEEN (حبّ الدين), meaning “Love of the Deen”—is a proudly Canadian-owned, family-run modest fashion store founded by my husband and I in the heart of Kamloops. We created HUBB AL-DEEN with a vision rooted in faith, a simple but meaningful vision: to bring modest fashion to our community while fostering connection, inclusivity, and purpose. As the first modest store in Kamloops, we are honored to serve not only the Muslim community, but anyone who values modesty, comfort, and timeless style.

Modesty is at the heart of everything we do. Inspired by Islamic principles, we strive to reflect values such as integrity, kindness, and generosity in our day-to-day operations, both in how we do business and how we treat others. Our collections are thoughtfully curated to offer stylish, high-quality pieces that empower individuals to feel confident while staying true to their personal values.

Beyond fashion, our mission extends to community growth. A portion of our profits is dedicated to supporting the Muslim community in Kamloops, with the long-term goal of helping make an accessible mosque a reality. We believe that strong communities are built when people support one another, and we are committed to being part of that positive change.

While our roots are grounded in modesty and faith, our doors are open to everyone. We welcome people of all backgrounds, beliefs, and walks of life, and we are grateful to share this journey with our diverse and growing community.

Thank you for supporting a local, family-owned business with a purpose.